OEM Linen Apparel Manufacturing for Shopify Clothing Brand

1. Client Background

Client Type: Shopify Clothing Brand (DTC)

Market: Online-first (North America-focused)

Brand Positioning: Minimal, breathable warm-weather staples; “easy to wear, easy to style”

Product Category: OEM Linen Apparel

The client runs a Shopify store with performance-driven product launches. Their growth relies on strong product pages (photos + fit info), fast inventory turns, and consistent restocks of winning styles.

Because Shopify brands depend heavily on reviews and return rates, the client needed a manufacturer that could control shrink after wash, keep measurements consistent across size runs, and support efficient sampling for content creation.

2. Project Objective

• Build a conversion-friendly linen apparel capsule for Shopify launches
• Improve fit consistency via shrink control and measurement tolerance standards
• Start with low MOQ to test silhouettes, colorways, and demand
• Deliver sampling that supports studio shooting and marketing timelines
• Create a repeatable OEM workflow for restocks and seasonal drops

3. Product Overview

Product Types: Linen shirts, relaxed pants/shorts, easy dresses, layering tops

Target Channels: Shopify store (DTC) + email/ads-driven drops

Season: Spring / Summer + in-season restocks

Key Focus: Soft hand feel, stable sizing, clean finishing for photo-ready presentation

4. Custom Requirements

The Shopify brand requested OEM development with strong “DTC readiness”:

• Linen fabric selection optimized for comfort and opacity (balanced weight)
• Pre-wash / garment-wash finishing route to soften touch and stabilize shrinkage
• Pattern making support + size grading for core sizes
• Fit refinement for online selling (ease, length control, repeatable measurement points)
• Brand trims: woven main label, size label, care label
• QC tolerance standard to reduce fit-related returns and negative reviews
• MOQ: 60 pcs per style
• Total Styles: 5 styles for the first Shopify drop

5. Linenwind OEM Solution for Shopify Drops

Linenwind built a Shopify-friendly production plan: confirm fabric behavior after wash first, then lock key measurement points and grading rules before sampling. This reduced variation between samples and bulk—important for accurate size charts and lower returns.

Two sample rounds were completed. Round one verified silhouette and drape; round two refined the “online-selling” details such as neckline openness, sleeve width, waistband comfort, and garment length stability. We also confirmed shrink targets after finishing to protect bulk consistency and restock repeatability.

During bulk production, inline QC focused on stitch consistency, seam neatness, label placement, and measurement tolerances across sizes. Final inspection checked appearance uniformity and packing readiness for DTC fulfillment.

6. Production Details

7. Results & Feedback

The Shopify linen capsule launched successfully and transitioned into repeatable restocks.

• Stable sizing improved customer confidence and reduced size-related tickets
• Consistent hand feel and drape supported stronger product reviews
• Photo-ready finishing improved conversion on product pages
• Winning styles moved into planned restocks with new seasonal colorways

8. Why This Case Matters

• Shows how Shopify brands can launch OEM linen apparel with low MOQ (60 pcs/style)
• Highlights shrink control + measurement tolerance as the foundation for DTC performance
• Demonstrates a sampling workflow that supports content creation and launch timelines
• Builds a scalable model for drops, restocks, and seasonal expansion

9. Related Linen Manufacturing Capabilities

• OEM Linen Apparel Manufacturing for DTC Brands
• Pattern Making, Sampling & Size Grading
• Pre-wash / Garment-wash Finishing & Shrink Control
• Linen clothing OEM&ODM